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The Machine: A radical Approach To The Design Of The Sales Function
Hardcover & Kindle by Justin Roff-Marsh
Average rating: 4.9 stars out of 5
"We doubled our top-line revenue in the year following our implementation of The Machine and are applying these same concepts to an international company we just acquired and seeing the same sort of gains in effectiveness. Justin's book is providing us with an even deeper understanding of the principles that changed our company and continue to drive our sales."
"There's no reason for the sales department to be the least predictable and most chaotic part of a company. The Machine brings order by removing non-sales work from salespeople and replacing it with centralized scheduling, standardized workflows, specialized resources and formalized management. The Machine offers a proven system for growing sales in an organized, consistent way."
"In his provocative book, The Machine , Justin Roff-Marsh has thoughtfully and forcefully challenged the status quo as it pertains to the design of the sales function. Some readers will be angry, some dismissive, and a select few will be enlightened by this alternative approach. We fall in the latter camp and have found Justin's approach to be a true asset for growing sales in today's complex selling environment!"
" The Machine will challenge everything you know about the sales process! It makes a lot of sense, passes all the logical tests, and in the end, might just keep you awake at night. We worked hard to implement a number of these concepts in our organization and I can attest that the ideas are valid and the payoffs are real."
"Justin's approach to addressing the tired structure of traditional sales environments is nothing short of revolutionary. The Machine shows management how to drive growth with a tightly synchronized machine, as an alternative to herding individual salespeople. There's no question that this book will be a great investment for any executive that runs a sales team."
"As an operations guy, I'm driven by process, efficiency, and repeatability. The notion that the sales function is an art immune from the rigors of process has never sat well with me. The Machine shatters that myth. The Machine is a must read for any business leader wanting to achieve predictable results from their sales function."
Let's be honest. Sales in a typical organization (most organizations in fact), is seriously broken. But rather than focusing on the obvious dysfunction, management is busy with incremental improvement initiatives:
Sales training
Sales force automation (technology of various types)
Bolt-on lead-generation activities (outsourced telemarketing, for example)
New commission structures and incentives
Trouble is, none of these activities actually address the root cause of the dysfunction.
Sure, they may offer a temporary lift but things always go back to the way they were.
Salespeople go back to spending most of their time chasing production and meeting the various non-selling demands on their time AND little of their time selling.
New markets and business opportunities get ignored in the chase for quick sales and low hanging fruit.
Sales and the other departments (particularly fulfilment) regularly erupt to conflict.
And the silo between marketing and sales is so huge that you'd be forgiven thinking they worked for different companies
The Machine presents a radically different approach to the design and management of the sales function. It challenges the standard sales models and presents a radically new environment where salespeople just sell (four sales meetings a day, five days week).
And an environment where all other activities are performed by a tightly synchronized, head-office-based, sales-support team.
We call this new way of thinking Sales Process Engineering (SPE). Those organizations (and there are many) that apply SPE discover the following benefits:
Request the sampler and we will give you the first four chapters of The Machine in hard copy plus a heap of bonus content.
Request this pack and you will also get:
These are our three most popular webinars based on attendee feedback. Get replay links to:
In this live presentation, Justin presents the fundamentals of SPE to a business audience and engages in some lively discussions over contentious issues. This video is an ideal way to share the basics of SPE with your team.
This is the full (digital) edition of Justin's (the author of The Machine ) first book. This book is a collection of articles (written over a 10-year period) spanning issues including, sales process design, advertising and promotions, marketing strategy and much more. Interestingly, Justin foresees the popular concept of inbound marketing (10 years before this term becomes popular) with his relationship-centric marketing model.
